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Intercontinental Hotels Group (IHG) has partnered with meetings collaboration platform Social Tables to launch a new ‘Shop & RFP’ digital experience for planners.
The platform is designed to connect group, meeting and event planners with the more than 5,400 IHG properties around the globe and will allow event and travel managers to source and compare venues.
IHG says it has already received more than 15,000 RFPs through its new site.
The new platform includes a suite of information on the venues, including hotel and meeting room details such as room capacities, floor plans and interactive maps, along with image galleries and nearby attractions. IHG says this allows both travel managers and event planners to find venues that match their function based on location, capacities and amenities across the group’s 15 brands.
Customers booking on behalf of others can also take advantage of IHG Business Rewards to earn points for themselves when they book accommodation, meetings or events at participating properties.
Social Tables was recently acquired by event technology company Cvent but will continue operating as usual.
Derek DeCross, SVP of global sales at IHG, said: “We’re investing in our groups and meetings experience with programmes such as this one to enhance the experience for all customers. With our new online platform, we can truly showcase our portfolio of leading brands and give meeting planners, from occasional to professional, the ability to find the best hotel to fit their needs and requirements. As we learn more about the needs and buying behaviours of customers through this site we’ll build a richer experience and ongoing enhanced features and functionality.”
Dan Berger, CEO and founder of Social Tables, added: “Social Tables is honoured to be selected as the architect and technology provider powering the new IHG groups and meetings ‘Shop & RFP’ digital experience. Working alongside IHG – a leader in this space – has been a proud moment for Social Tables and we look forward to making the IHG groups and meetings Shop & RFP digital experience even better in the coming years.”