Business Travel News Europe Business Travel News Europe
Business Travel News
  • NEWS & FEATURES
    • Accommodation
    • Air Travel
    • Ground Transport
    • Management
    • Meetings
    • On the Move
    • Payment & Expense
    • Technology
    • TMC & Distribution
    • Travel Procurement
    • Recent Issues
  • CONVERSATIONS
    • Expert Q&A
    • Columnists
    • Podcasts
    • VIEW ALL CONVERSATIONS
  • IN DEPTH
    • Global Insights: India in motion
    • A class of its own
    • Cracking the data puzzle
    • Culture club: How to engage global stakeholders
    • Artificial intelligence: Don't believe the hype
    • Artificial Intelligence
  • DATA & INSIGHTS
    • Reading the cards
    • Come together
    • Experience is everything
    • Stay for a while
    • Data disturbance
    • VIEW ALL
  • EVENTS
    • Webinars
    • Business Travel Show
    • Business Travel Accommodation Summit
    • Business Travel Tech Talk
    • Global Travel Risk Summit
    • Strategic Meetings Summit
    • VIEW ALL EVENTS
  • RESOURCES
    • Leading 50 TMCs
    • Corporate cards & payments 2020
    • Podcasts
    • Recent Issues
    • Business Travel Buyer's Handbook
    • Business Travel Buyer's Techbook
    • Taking On Travel Risk Management
    • The Distribution Issue
    • Data Sources: The Reference Guide
  • NEWS & FEATURES
    • Accommodation
    • Air Travel
    • Ground Transport
    • Management
    • Meetings
    • On the Move
    • Payment & Expense
    • Technology
    • TMC & Distribution
    • Travel Procurement
    • Recent Issues
  • CONVERSATIONS
    • Expert Q&A
    • Columnists
    • Podcasts
    • VIEW ALL CONVERSATIONS
  • IN DEPTH
    • Global Insights: India in motion
    • A class of its own
    • Cracking the data puzzle
    • Culture club: How to engage global stakeholders
    • Artificial intelligence: Don't believe the hype
    • Artificial Intelligence
  • DATA & INSIGHTS
    • Reading the cards
    • Come together
    • Experience is everything
    • Stay for a while
    • Data disturbance
    • VIEW ALL
  • EVENTS
    • Webinars
    • Business Travel Show
    • Business Travel Accommodation Summit
    • Business Travel Tech Talk
    • Global Travel Risk Summit
    • Strategic Meetings Summit
    • VIEW ALL EVENTS
  • RESOURCES
    • Leading 50 TMCs
    • Corporate cards & payments 2020
    • Podcasts
    • Recent Issues
    • Business Travel Buyer's Handbook
    • Business Travel Buyer's Techbook
    • Taking On Travel Risk Management
    • The Distribution Issue
    • Data Sources: The Reference Guide
Business Travel News
  • NEWS & FEATURES
    • Accommodation
    • Air Travel
    • Ground Transport
    • Management
    • Meetings
    • On the Move
    • Payment & Expense
    • Technology
    • TMC & Distribution
    • Travel Procurement
    • Recent Issues
    SubscribeBTN Europe NewsletterBTN Europe Magazine
  • CONVERSATIONS
    • Expert Q&A
    • Columnists
    • Podcasts
    • VIEW ALL CONVERSATIONS
    Andrew Foster appzenHow to revamp T&E in the age of Covid
    Sarah Wilkin, founder and CEO, Fly Green AllianceSustainability should be front and centre of travel’s recovery
    Scott Gillespie tClaraBusiness travel has peaked. Here's our future
  • IN DEPTH
    • Global Insights: India in motion
    • A class of its own
    • Cracking the data puzzle
    • Culture club: How to engage global stakeholders
    • Artificial intelligence: Don't believe the hype
    • Artificial Intelligence

  • DATA & INSIGHTS
    • Reading the cards
    • Come together
    • Experience is everything
    • Stay for a while
    • Data disturbance
    • VIEW ALL
    Reading the cardsReading the cards

    BTN Europe presents an overview of business travel and MICE predictions for this year

  • EVENTS
    • Webinars
    • Business Travel Show
    • Business Travel Accommodation Summit
    • Business Travel Tech Talk
    • Global Travel Risk Summit
    • Strategic Meetings Summit
    • VIEW ALL EVENTS
    5th Annual Global Travel Risk Summit Europe Virtual Event

    Virtual Event - 21 April 2021

    Sustainable Business Travel Summit Europe

    Virtual Event - 9 June 2021

    Business Travel Show Europe

    ExCeL London - 30 Sep - 01 Oct 2021

  • RESOURCES
    • Leading 50 TMCs
    • Corporate cards & payments 2020
    • Podcasts
    • Recent Issues
    • Business Travel Buyer's Handbook
    • Business Travel Buyer's Techbook
    • Taking On Travel Risk Management
    • The Distribution Issue
    • Data Sources: The Reference Guide

Technology

Clarity re-launches Go2Book

By Molly Dyson / 20 February 2019 / Contact Reporter
Share

Travel management company Clarity has launched a new version of its online booking tool, Go2Book, at this week’s Business Travel Show.

Speaking at the event, Ruth Nicholls, head of online product development, said: “This is not just a simple re-skin, this is a reimagining of the booking process. As a company we have always put the traveller at the heart of all we do and the new version of Go2Book lives and breathes this philosophy.”

Clarity says its product development team held a series of workshops, both internally and externally, to determine what business travellers need out of a booking tool. It claims that rather than starting with the process of the TMC, the team built the new version of Go2Book around travellers.

Nicholls explained: “We were aiming for the whole process to be slicker and quicker, drawing inspiration from leisure booking tools which are leading the way in online technology. The new Go2Book learns your preferences, such as ticket type and class and then pre-sets them for you, making the whole process smoother and more personal.”

The platform was also built to accommodate New Distribution Capability (NDC), with Clarity deciding to showcase NDC content as standard and focus on the end user’s requirements.

CEO Pat McDonagh commented: “NDC is the hot topic in our industry at the moment, and many businesses are keen to showcase their capabilities to travel buyers. Our research showed us that the average business traveller doesn’t know or care about NDC. They just want great content which is personal to them. So we’re giving them what they want – simple, rich content in a quick and efficient interface.

“For us, content is king. Yes, the new tool looks great, but it is the underpinning content which is key to its success. We’ve achieved the balance of a slick leisure look and feel, but with the business functionality our users have come to expect.”

The Clarity team will be available to demo the new Go2Book at the Business Travel Show on stand B520.

claritybusinesstravel.com

More Technology
Related
GlobalStar Travel Management names new CEOGlobalStar and Snowstorm team up on booking and hotel programme
TapTrip launches specialist marine and energy platformTapTrip launches specialist marine and energy platform
Serko adds Zeno functionality to support contact tracing mandatesSerko adds Zeno functionality to support contact tracing mandates

More Technology

GlobalStar and Snowstorm team up on booking and hotel programme
TapTrip launches specialist marine and energy platform
Serko adds Zeno functionality to support contact tracing mandates
Travelogix and arrangeMY extend partnership

VIEW ALL
Subscribe to the

BTN Europe Newsletter

pixel2

Click Here for our Terms and Conditions and Privacy Policy.

  • Most Read
  • Most Shared
  1. Analysis: Worker protection red tape ties up EU business travel
  2. BA suspends Manchester-Gatwick services
  3. British Airways launches new agency-only flexible fares
  4. Qantas to restart international services from October
  5. TMCs will miss out on £5bn restart grants
  1. Qantas to restart international services from October
  2. Emirates to introduce surcharges for GDS content
  3. Analysis: Worker protection red tape ties up EU business travel
  4. Travelogix partners with Trees4Travel
  5. British Airways launches new agency-only flexible fares
Business Travel News Europe Business Travel News Europe
  • About us
  • Contact us
  • Advertise
  • EDITORIAL CALENDAR
  • Business Travel Show
BUSINESS TRAVEL NEWS
NORTHSTAR TRAVEL GROUP
Business Travel News
  • About us
  • Contact us
  • Advertise
  • Editorial calendar
  • Editorial guidelines
  • Subscribe to BTN Europe
  • Subscribe to BTN U.S.
  • Subscribe to Travel Procurement
  • Privacy policy
  • Terms & conditions
Business Travel News Europe
Business Travel News Travel Procurement The Beat
Northstar Travel Group
  • Corporate travel
  • Business Travel Show
  • Business Travel Awards
  • BTN U.S.
  • The Beat
  • Travel Procurement

  • Travel Technology
  • Travel Tech Show
  • Phocuswire
  • Phocuswright
  • Intelliguide
  • Meetings & incentives
  • M&IT
  • AMI
  • ConventionSource
  • M&IT Awards

  • Retail travel
  • Travel Weekly
  • Travel Pulse

  • Northstar Travel Group
  • View all Northstar brands
Northstar Travel Group
Copyright ©2021, Northstar Travel Media Ltd, The Epworth, 25 City Road, London EC1Y 1AA, UK
RRManagement rrtestprocurement