Benchmarking is essential to give context to your travel programme’s performance, so we have five tips on making the process easier...
- Make sure you know the full range of data your rates are benchmarked against, so that you know it is relevant: apples for apples
- Use free and paid-for data for the broadest comparisons and clearest views
- Benchmark regularly to take account of an ever-changing business landscape
- Look at total cost-of-trip as well as the component parts
- Benchmark your regular travellers for signs of wear and tear
Click here for the full feature on benchmarking from Catherine Chetwynd
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