Hong Kong’s Cathay Pacific Airways has signed an enhanced agreement with Sabre to provide New Distribution Capability (NDC) content to Sabre-connected agencies around the world.
The agreement will help the carrier as it strives to “create more differentiated content that is reflective of travellers' wants and needs today and tomorrow,” said Martin Xu, Cathay Pacific’s general manager of sales and distribution.
“Having created that content, we need to make sure that as many travellers as possible have access to it, whether through direct or indirect channels,” added Xu.
The carrier last week announced it would be recruiting 4,000 staff members through to the end of 2023 to rebuild its depleted workforce in anticipation of the Chinese region re-establishing itself as a global travel hub after being under strict Covid-19 travel restrictions.
Kathy Morgan, Sabre Travel Solutions’ vice president, channel delivery, said: “NDC is more important than ever as the travel industry seeks to capture the tailwinds of recovery, and 2022 is gearing up to be a key year for our NDC efforts.”
Cathay Pacific earlier this year signed an agreement with Sabre to use its Fare Manager and Fare Optimiser tools.