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Scandic creates new brand manager post
Scandic, the Scandinavian hotel chain has appointed Ulrika Kjellström Attar to the newly created post of manager brand experience.
Thomas Engelhart, Scandic's senior vp commercial operations, said the hotel chain had developed "immensely" and now wished to focus more on the experience of hotels.
Ms Attar will be working on aspects including the experience at a hotel, staff uniforms, in-room entertainment and any new concepts.
She has a background in marketing including European PR for Bang & Olufsen and project manager at the Design House Stockholm.