Travel technology company Travelport has appointed Jennifer
Catto as chief marketing officer as it prepares to launch its next generation
platform.
Catto brings 20 years’ marketing experience, most recently
holding the role of CMO at Telaria, a software platform for monetising and
managing video inventory. Prior to this, she was senior vice president of
integrated marketing at lifestyle content publisher Evolve Media. During her
career, Catto has also held roles at SAY Media, Conde Nast and Travelocity,
where she was involved in the development of the company’s famous Roaming Gnome
marketing campaign.
Catto will be based in New York and will be tasked with
elevating Travelport’s brand, enhancing lead generation and defining and
communicating a new company narrative. She will report directly to Travelport
CEO Greg Webb and will also join the firm’s senior leadership team.
Commenting on Catto’s appointment, Webb said: “Marketing is
a critical function in any organisation. However, it is exceptionally important
right now at Travelport as we accelerate the implementation of our new strategy
and prepare to introduce our next generation platform.”