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On the Move

TAG reshuffles leadership team for ‘global growth’

By Lauren Arena / 8 November 2024 / Contact Reporter
Business Travel News on X
Gabrielle_Carr_TAG

Gabrielle Carr is now global chief operating officer for TAG

UK-based travel management company TAG has announced a leadership reshuffle and a company-wide reorganisation after it was sold in April to private equity specialist ECI Partners.

The organisational shakeup will support “long-term strategic growth”, the company said, and follows a string of recent acquisitions by TAG, including that of US production travel expert Atlantis, entertainment and luxury travel specialist Travel Stars, based in Nashville, and Australian conference and incentive specialist CCM Travel.

Gabrielle Carr, based in Los Angeles, has been promoted to chief operating officer for TAG, globally. In addition to her existing operational responsibilities in the US and EMEA, Carr will now assume overall responsibility for APAC operations.

Commenting on her expanded role, Carr said: “I am elated to become more involved with our highly successful APAC operation… [and] I look forward to contributing to the ongoing growth and success of TAG globally.” 

Shane Barr, meanwhile, has been appointed as chief revenue officer. Based in Brisbane and formerly the managing director for APAC, Barr will now oversee sales, business development, account management and marketing in all regions for entertainment and corporate clients.

Byron Carr, based in Los Angeles, has been promoted to president – global touring for the company and will be responsible for the strategic direction of this division, the largest in the business.

Completing the executive lineup and remaining in their current roles are Jens Penny, chief executive office, Bruce Wildgust, chief technology officer, and Neil Barnes, interim chief financial officer.

From January 2025, John Gianquitto, TAG’s founder and current president, will become a ‘global ambassador’ for the company, where he will “continue to provide TAG with the benefit of his experience and expertise”.

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