Travel tech specialist Spotnana has appointed Jugdeep Bal as vice president of partnerships.
Bal brings more than 25 years’ experience to the role, after overseeing strategic partnerships for the likes of TripIt, Concur, Amperity, and most recently at software company Amplitude, where he served as global head of ecosystem partnerships.
Based in the San Francisco Bay Area, Bal will lead Spotnana’s partner ecosystem expansion and, according to a blog post on the company’s website, will also “formalise a framework” for its partner strategy.
Commenting on his new role, Bal said: “Spotnana is an open platform ready for partners to build delightful customer experiences, and we are only just beginning to realise its full potential. There’s an opportunity to take this already amazing platform and unlock partnerships we haven’t considered yet. There are so many possibilities, and I’m passionate about driving innovation and value through existing and new partnerships.”
He added: “To build a thriving partner ecosystem at Spotnana, we must work closely with our partners and have an urgency to create joint value for our customers. If we do this, we all win.”