Sabre has appointed Todd Arthur as managing director of agency solutions in EMEA, and he will relocate to London from Texas for the position.
Previously Sabre’s SVP in North America for agency, delivery and global corporate solutions, Arthur will now lead growth of the company’s Mosaic platform as well as its “agentic solutions” across Europe, the Middle East and Africa.
“EMEA is a critical growth region for Sabre,” said Andy Finkelstein, chief commercial officer, travel marketplace at Sabre, who added that Arthur’s leadership in the region will “support agencies as they grow”.
Arthur first joined Sabre in 2017 as commercial VP Asia Pacific, based in Singapore, and has since held several managerial roles within the travel tech company. He also previously served in leadership roles with HRS and BCD in the Asia Pacific region.
Commenting on his new position, Arthur said: “EMEA is a region where agencies are scaling fast and expect technology to continuously evolve. The focus now is execution: helping agencies activate what Sabre has already built, while advancing the platform to enable faster deployment, greater consistency across markets and scalable growth without added complexity.”
This appointment comes after Sabre earlier this week unveiled a new brand identity, which it said reflects its “transition away from legacy architectures to an AI‑native operating model”.
In its recent earnings call, the company also revealed an Inflation Offset Program, which reportedly involved numerous layoffs, the extent of which remains unclear.