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Data analytics firm STR has promoted its current president Amanda W Hite to president and CEO.
Hite is in her 11th year with STR, and served as president and COO for the last five years. During the first quarter of 2016, she led the implementation of STR’s updated corporate brand, which unified the company’s global entities and aligned its expansion into additional market sectors.STR’s data sample in the hotel industry has grown 185.5 per cent during Hite’s tenure as president to more than 7.2 million hotel rooms in 53,000 hotels around the globe.
The company is also expanding its data and analytics platform into the self storage and health club sectors.As part of the company’s updated direction and international growth, several recent appointments have been made to STR’s senior team: Elizabeth Randall-Winkle (chief strategy officer), Robin Rossmann (managing director based at STR’s international headquarters in London), Scott Hendryx (chief information officer) and Jon Timmons (chief operations officer).Smith will take a sabbatical from the business this year and remain involved with the long-term vision for STR as co-founder and owner.
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