Norse Atlantic appoints Leenaars as chief commercial officer

Norse Atlantic Airways has named former TUI Group executive Frans Leenaars as chief commercial officer with immediate effect.

Leenaars will be responsible for leading Norse's global commercial strategy and technology development, including continued network development, partnerships, customer experience, revenue management, sales, marketing and IT, according to the Norway-based carrier.

Norse did not immediately respond to a request from BTN for additional information about whether this is a new position within the airline.

Leenaars spent more than 10 years at TUI Group, a Germany-based multinational travel and tourism company, including his most recent role as director of marketing and sales optimisation.

Earlier in his career, Leenaars was VP of marketing and sales for Benelux, Germany, Switzerland and Austria at Disney Parks and Resorts, and VP of commercial planning for Air France-KLM, according to his LinkedIn page.