The Meetings Industry Association (mia) has
announced it is to appoint Kerrin MacPhie as chief executive when Jane
Longhurst retires this autumn.
MacPhie, who starts her new role on 8 November, joins from VisitBritain/VisitEngland,
where she has held the role of head of business events since 2017. She has also
previously held senior posts in destinations, associations,
hotels and convention centres as well as a number of voluntary board positions
across the sector’s national and international associations.
Jane Longhurst said: “I am delighted to be handing over the baton to Kerrin, who I
have no doubt with her boundless passion, enthusiasm and knowledge of the
sector will be able to successfully lead the mia and the wider industry as we
strive for recovery and beyond. It has been a huge honour serving as mia chief
executive over the last 18 years and I will be truly excited to see the
association’s future strategic vision coming to fruition under Kerrin’s expert
leadership.”
MacPhie said: “Throughout the last 18 months the mia has played a
relentless and crucial role supporting the sector while lobbying and being a
trusted advisor to government – it is essential that this work continues and
evolves into the future. I am really looking forward to building on Jane’s
legacy, leading the team and utilising my expertise to great effect on behalf
of the mia’s members, partners and sponsors.”