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Lufthansa Group has appointed Heike Birlenbach as VP sales EMEA for the airline.
Previously VP sales Europe Lufthansa, Birlenbach will not only be responsible for all sales and commercial activities in Europe but also in the Middle East and Africa.
With this extended responsibility she will lead the newly merged sales area, EMEA, which, as of 2017 will combine the two former sales areas – Europe and Africa/Middle East.
Birlenbach joined Lufthansa in 1990. After holding several posts at the Frankfurt station while studying tourism and economics, she moved to the sales organisation in 1994 where global key account management featured among her responsibilities.