BTN Europe presents an overview of business travel and MICE predictions for this year
Virtual Event - 1 October 2020
ExCeL London - 22-23 June 2021
Holdcroft joins Business Travel Market
Loraine Holdcroft, a former executive director of the UK and Ireland Institute of Travel Management (ITM), has joined the new Business Travel Market as director of its VIP Hosted Buyer Programme.
Ms Holdcroft, who has more than 25 years' experience in the travel industry, was chair of ITM and then became its first executive director in 2000.
She left in 2005 to become the first executive director of the Hotel Booking Agents' Association.
Most recently Ms Holdcroft has worked as head of global communications for ABC Connection, charged with developing strategic alliances and partnerships with travel industry associations worldwide.
In her role at Business Travel Market, the new exhibition organised by former Centaur executive Paul Robin, Ms Holdcroft will be responsible for a group of VIP hosts to recruit up to 500 buyers from across Europe and the UK who will each receive VIP benefits including free travel and accommodation at the event.