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Adrian Watts has been appointed managing director of KBC China Travel Marketing.
The company was launched at the World Travel Market in 2013 and offers PR and marketing services for travel and tourism brands looking to promote themselves to the Chinese market.
Watts’ travel career started in the airline industry but he was not recently sales and distribution director at Trainline.com. He has also held senior positions at Eurostar, Thomas Cook and Holiday Inn.
Watts said: “When I first started talking to Kate and Helena about the post, I was really struck by their for the tourism industry. Then I started looking at some of the statistics around the growth of the Chinese outbound market and the decision to join was very easy.”