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Meetings and accommodation specialist BSI has appointed Justin Cole as director of business relations.
The newly formed position will see Cole take on new product development, as well as supervising the company's positioning to clients and suppliers.
Cole worked previously for Easyjet and Octopus Travel, and most recently as a commercial manager for Royal mail.
He has now moved to BSI's head office in Taunton to take on the new role, and will also sit on the board of management as a team member.