Bachér will lead Sabre's online business in Europe, Middle East and Africa (EMEA), with additional country responsibilities for Germany, Austria, Switzerland and the Nordic region. He will start with Sabre on June 1, 2012.
He will join Sabre from the Interactive Media group at Deutsche Telekom AG, where he served as managing director, sales and marketing. Previously Bachér was chairman of the board and managing director for eBay Advertising Group.