Travel and meetings engagement agency Festive Road has appointed Mia Andersson as an associate.
She will work with the client-side community on strategy and traveller engagement programmes and support Festive Road’s intermediary and supply-side client base with “inside the mind of the buyer” insights and perspectives.
Andersson previously held the position of global buyer at pharmaceutical giant Astra Zeneca. She started her career in the TMC sector and is based in Stockholm, Sweden.
Festive Road managing partner Caroline Strachan said: “Mia is an exceptional talent in travel management and we are delighted to welcome her to the Festive Road team.
“Our ability to service both suppliers and buyers with highly credible, creative and independent expertise is a unique offering.
“Great people make a great industry and Mia’s addition significantly enhances our depth of knowledge and breadth of network. This reinforces our central position in the business travel ecosystem and further fuels our incredible growth.”
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