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Choice Hotels International has appointed Peter S K Till as UK managing director for its Europe operation.
Based in London and reporting to Mark Pearce, senior VP, international division, he will be responsible for the expansion of Choice’s UK hotel portfolio as well as enhancing the services provided to Choice Hotel’s existing franchisees in the UK.
Till will take the lead on the development and implementation of Choice’s strategic business plans for the UK market, directing the day-to-day operations of the UK business, including franchise services and portfolio management.
He joins Choice from Carlson Rezidor Hotel Group where for six years he was their UK Head of Development & Asset Management, responsible for all aspects of expanding Rezidor’s presence in the market. Previously he held a number of Vice-President level hotel development roles for Marriott and Ritz-Carlton both in Europe and the US.
Choice Hotels International currently franchises more than 6,400 hotels worldwide and nearly 500 in Europe and is keen to grow further its UK hotel portfolio.
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