Taras Ettl
Serviced apartments group Cheval Collection has recruited Taras Ettl to its development team as the company looks to grow globally.
Ettl has experience working in the Middle East, Africa and Asia regions including roles with Kingdom Hotel Investments, InterContinental Hotels Group and Deutsche Hospitality.
Cheval opened its first non-UK property in Dubai last year and plans further expansion in the Middle East, as well as “doubling its efforts” to grow in Europe.
Daniel Johansson, director of development and acquisitions at Cheval Collection, said: “We are thrilled to be heading into 2024 with a growing development team, adding Taras’s knowledge to our more than 40 years in the sector.
“We are seeing increasing demand for luxury serviced apartments around the world, with the model gaining traction with guests and investors who are starting to appreciate the appeal of flexible stays teamed with limber operations.”
Cheval Collection said it plans to announce another project in Dubai “very soon”, as well as opening locations under its MY Locanda and Cheval Maison brands in Glasgow in the next two years.
The company currently has nine properties in London and three in Edinburgh, in addition to Cheval Mason – The Palm Dubai, which opened in April 2023.
Ettl added: “I am excited to be joining Cheval Collection as serviced apartments move into the mainstream in the hospitality sector. The luxury and lifestyle segments are ripe for further growth with guests and owners eager to enjoy a high-end experience, with the freedom to live as they do in their homes.”