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Caroline Strachan is to join business travel marketing and communications consultancy Festive Road, which was set up by Paul Tilstone in February 2015.
Strachan will join Festive Road in January 2016 and will be an equal partner in the business, which has already secured clients such as Barclaycard, IATA, Marriott and UBS.
She was most recently vice president of global consulting for American Express Global Business Travel, and was previously global travel director for pharmaceutical firm Astra Zeneca.
Tilstone and Strachan previously worked together at the ITM and launched the GBTA in Europe.
Strachan said: “Paul and I see real opportunity for independent experts in engagement for both the buyer and supplier communities.
“The huge disruption our market is experiencing means that being able to effectively communicate up and down stream is a key requirement. The future looks really exciting for Festive Road and our partnership.”