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Carlson Rezidor Hotel Group has appointed Edward Pinchard to the role of VP sales EMEA.
He will be based in Brussels corporate office and will report to Eric De Neef, executive VP and chief commercial officer.
Pinchard joined the group in April 2012 and served as the global director of sales for UK and Ireland. In his new role, he will be responsible for driving increased market share and for leading and implementing sales strategy to optimise global revenue growth.
Eric De Neef said: “Edward has extensive experience in the hospitality industry and has proven to be a key member of our UK & Ireland leadership team over the last three years.
“His work has seen him successfully lead the integration of the national and global sales organisations, whilst also playing an instrumental role in establishing and growing the global partnership between Carlson Rezidor and HRG Worldwide. I am truly delighted to welcome him to a corporate role and look forward to working closely with him in the future.”