10 November 2021, Virtual
London, UK - November 2021
London, UK - December 2021
Black Box's Paula Cullen
Paula Cullen has joined Black Box Partnerships as an associate for growth and sustainability, the consultancy has announced.
Cullen has 30 years’ experience in sales and marketing.
Prior to Black Box, she was director of sales and distribution for apartments provider
Native. Previously, she held director-level positions in the travel
management community. She also helped build and launch the BTA's industry partner
board and is a past chair and held a seat on the BTA's executive board for a
number of years.
Cullen said of her appointment: “The industry has been
through immense pain throughout the pandemic and as the market rebuilds there
will be both challenges and opportunities. Now is the time to rethink sales
propositions, challenge traditional commercial models and focus on building
sustainable and resilient businesses.
“I’m excited to be part of this
team who are committed to ensuring their clients and our industry is supported
through this time and beyond with fresh ideas, creative thinking and
unquestionable knowledge and experiences.”
Black Box managing partner Raj Sachdave added: “Paula
will play a significant role in shaping our future strategy, expanding our
fields of expertise and aligning our focuses on growth and development. Paula
is also incredibly well networked, with a history of sales and marketing
leadership across a number of key industry brands; we’re super excited about
the new opportunities she brings to Black Box and our existing and new client