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Accorhotels has appointed Karelle Lamouche as senior VP for sales and marketing, distribution and revenue management at Hotelservices UK and Ireland.
The role also includes taking responsibility for the loyalty programme.
She has worked for Accorhotels since 2003, most recently as SVP for economy and budget hotels, with overall operations and marketing across the Ibis family of brands – Ibis, Ibis styles and Ibis budget.