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Accorhotels has hired Karelle Lamouche as senior VP for sales and marketing, distribution and revenue management at Hotelservices UK and Ireland.
The role will also include taking responsibility for the loyalty programme, le Club Accorhotels.
Lamouche has worked for Accorhotels since 2003, most recently as SVP for economy and budget hotels, with overall responsibility for operations and marketing across the Ibis family of brands – Ibis, Ibis style and Ibis budget.