10 November 2021, Virtual
London, UK - November 2021
London, UK - December 2021
Accorhotels UK and Ireland has appointed Karelle Lamouche as senior VP for economy and budget hotels.
She will have overall responsibility for operations and marketing across the Ibis family of brands – Ibis, Ibis Styles and Ibis Budget.
Lamouche has worked for Accorhotels since 2003, most recently as VP of marketing, communication and CSR, where she was responsible for planning, development and implementation of the entire organisation’s marketing strategies, marketing communications, online marketing, public relations and CSR activities, both externally and internally for Accorhotels brands across the UK and Ireland.
Thomas Dubaere, managing director AccorHotels UK&I said: “Over the past few years, ibis has disrupted the classic codes of the economy hotel segment and 2016 will see the brand continue its pioneering revolution in this segment.
“Karelle’s experience and skills will be instrumental in overseeing this process. We have ambitious expansion plans in the growing UK market, and our budget and economy hotels will be vital parts of this growth.”