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Vivek Badrinath has been appointed as deputy CEO of hotel group Accor.
He will be responsible for marketing, digital solutions, distribution and information systems. Badrinath will be a member of the group’s executive committee.
He joins from mobile phone operator Orange where he held the position of deputy CEO in charge of innovation, marketing and technologies.
Accor’s CEO and chairman Vivek Badrinath, said: “[Badrinath] will be responsible for areas that are key to the group’s success and the development of its brands.
“I am convinced that his perfect knowledge of digital issues and his international experience will give new impulse to Accor’s teams and be sources of innovation and creativity.
“He brings 20 years of experience in an industry that has been through several technological revolutions and this will enable us to handle the major challenges facing the hotel sector and be ahead of the curve.”