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Travelodge is expanding into the MICE market with plans to introduce meeting rooms in 60 UK properties by the end of this year.
Available from £200, including free breakfast, the rooms have been designed to fulfil a range of business communication requirements from generic meetings to larger scale conferences.
The capacities vary from accommodating meetings for eight people right up to conference-style events for 150 delegates.
The meeting rooms are initially being trialled in three London flagship hotels - Covent Garden, Waterloo and City Road - before the programme is rolled out across the country.
Travelodge CEO Grant Hearn said: "Despite today’s focus on social media, businesses still recognise the value of a good old fashioned face-to-face meeting.
"However, trying to find inexpensive meeting space can be a challenge for businesses, especially in major UK city centres. Therefore to support our business customer base, which has doubled in terms of growth and revenue within the last 12 months, we are launching a new meeting room service in 60 of our hotels.
“Our meeting rooms have been designed in line with our room product, so that they offer everything you need to run an effective meeting at a great value price.”
Last month, Travelodge opened its fifth hotel in the Heathrow area, located five miles from the airport and close to Hounslow Central underground station.
The new-build Travelodge London Hounslow has 128 rooms across six floors, with lead-in rates starting from £27.