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The Oneworld airline alliance has launched a new service aimed at the MICE market.
The alliance is offering event organisers and delegates benefits such as flight discounts alongside online booking, event management reporting services, helpdesk support and promotional tools.
Oneworld’s move follows rival Skyteam’s enhancement of its products for the MICE sector which were announced earlier this month.
Jose Maria Alvarado, Oneworld’s director of sales, said: “Uniquely among global airline alliances, Oneworld counts all four of the top country markets for big global gatherings as homes to member airlines - US, Germany, Spain and UK. But virtually wherever you are holding an event or exhibition, Oneworld member airlines will be able to get you there.
"This makes Oneworld an obvious choice as a travel partner for most of the world's big conventions and events. Our new Oneworld events programme is both simple and speedy to use, with very attractive discounts on published fares."