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Business Visits and Events Partnership, an organisation focused on representing significant influencers in the business visits and events sector, announced a new campaign to promote international business in the UK, entitled Events are Great Britain, at an event held at the Chelsea Football Club.
The brand replaces the Britain for Events campaign and will work with both BVEP and the UK Events Industry Board.
The event hosted representatives from UK destinations, and organisations such as VisitBritain, VisitScotland, London and Partners and more, as well as from exhibition and convention centres such as ExCel London, the NEC Birmingham and ACC Liverpool.
Presentations were made by heads of major industry associations such as Head of Business and Events for VisitBritain, Chris Foy, who said: “VisitBritain’s role is about adding value to the work of the UK events industry. It’s about demand for events in Britain … and it’s about addressing aspects of welcome that can do so much more to enhance the business visitor experience of our country.” The campaign debuted internationally at IMEX Frankfurt in April.