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Perry Publications, Ltd., part of Panacea Publishing, the owner of Business Traveller magazine worldwide, announced today that it has selected the owners of Business Travel Executive as the new publisher of Business Traveler magazine in North America. Perry terminated the former publisher Varquin, which is now under a court order immediately enjoining it from continuing to use the Business Traveler name or anything confusingly similar.
Leveraging the past 20 years of media and marketing experience for the Business Travel community, Jerry Allison and Ross Atkinson of the Intermedia Travel Group, who also publish Business Travel Executive Magazine, are perfectly placed to take the magazine to the next level.
Mr. Allison commented: “This is a great opportunity to further develop this well known brand in North America. By working with the global team at Business Traveller we have access to the largest network of experienced business travel journalists anywhere in the world. Coupled with our existing Business Travel community, there is a tremendous amount of synergies where this relationship adds a great deal of value for everyone involved. With the print publication coming out shortly and the site already available at www.businesstravelerusa.com, we look forward to our continued investments that demonstrate greater value to an even larger community.”
This new relationship comes as a result of Perry recently terminating its prior licensee, Varquin Enterprises, Inc., for material breaches of their agreement. Varquin disputed that termination, and at Perry’s request, the United States District Court of the Southern District of New York issued an emergency order enjoining Varquin Enterprises, Inc. from further publishing any magazine bearing the title Business Traveler or anything confusingly similar thereto, including Business Travel Insider, a new brand Varquin was attempting to launch using the goodwill of the Business Traveller brand without authorization. The court confirmed its order on May 10, 2011.
Julian Gregory, Managing Director of Perry, notes: “I am delighted that the court continued the injunction against Varquin and recognized that their attempt to confuse advertisers with their title Business Travel Insider would have damaged the global Business Traveller brand. Perry Publications is determined to protect its intellectual property now and in the future against any attempts by Varquin or its principals to damage it. I am now looking forward to re-launching our magazine in North America with an experienced publisher, and to continuing our fruitful relationships with advertisers and subscribers from around the world.”
About Business Traveller:
Business Traveller is the leading magazine for the frequent business traveller, with eleven print and online editions worldwide including the UK, North America, Asia-Pacific, Middle East, China, Germany, Denmark, Hungary, France, Africa and Poland.
Launched in the UK in 1976, it has become the leading magazine around the world for the frequent business traveller. It is a consumer publication, aimed at entertaining corporate travellers, saving them money and making their travelling life easier. Each edition is packed with editorial on the latest news from airlines, airports, hotels and car rental as well as reviews of travel products, the latest gadgets, technology and accessories.
About Intermedia Travel Group: Intermedia Travel Groupdelivers interactive solutions to Business Travel communities for both managedcorporate travel and the business traveller.
Business Travel Executive delivers educational how-to content to managed travel decision-makers, helping corporations, government and universities procure more than $150 billion in annual business travel and meetings. Founded in 1989, BTE embraces thought leadership that drives progress, innovation, and value in managed travel, helping organizations create greater ROI from their business travel. Today, over 6,900 travel managers, procurement officers and financial decision-makers rely on BTE to implement effective travel programs, policies and strategies, and leveraging their spend by partnering with preferred suppliers. The monthly Business Travel Executive magazine; BTE Online; the weekly RedlineNews e-newsletter; and AskBTE.com research site; combine to give managed travel decision-makers timely special reports, industry news and educational content they need to succeed.