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A former travel buyer has co-founded a company aimed at joining up buyers and suppliers from the Meetings, Incentives, Conference and Exhibitions (MICE) industries.
Rosy Burnie, travel buyer at manufacturing firm Luvata, along with Ayse Sabbatini, have launched Mice-in-the-bag, which aims to reduce the marketing spend for those in the MICE sector.
The company said its USP is the experience and connections from the two co-founders.
The concept involves the creation of pop-up, one-stop meeting environments for sellers and buyers of MICE. Pre-screened dating, sellers are matched with budget-ready buyers in specific conference and event locations. Mice-in-the-bag said this offers a significant saving in costs to the suppliers, putting them in a position to pass on savings to the buyers in more attractively-priced packages.
“From our experience of both the sellers’ and the buyers’ side, we also offer marketing services to suppliers who require insight into the MICE industry, and to how they might best approach their customers,” said Burnie. “The connections we make are tailor-made for location, budget and expertise.”
Mice-in-the-bag’s business partners include: Mike Sleeman as business advisor, Stefano Ferri in Public relations, Justin Roux in Communications, Brand and Marketing Strategy, and Nexusvenue in venue-sourcing.
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