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Leading events show EIBTM is to feature business travel for the second consecutive year.
The show, which takes place on November 19-21 in Barcelona, introduced corporate travel as a major component for the first time during the 2012 event.
EIBTM 2013 will feature a business travel pavilion as part of its layout while there will also be “bite size education and special features to enhance the experience of buyers and suppliers”.
Graeme Barnett, EIBTM’s event director said, “Business confidence is up as many reports and surveys have shown over the past few months. As companies need to compete in the global economy, so they invest in business travel, which is an intrinsic part of the international meetings industry.
“Our research following EIBTM 2012 highlighted that 56 per cent of our hosted buyers had a direct involvement in business travel, demonstrating the need for a specialist area, such as the Business Travel Pavilion, to support this sector.”
For more details about EIBTM’s business travel programme, click here