BTN Europe presents an overview of business travel and MICE predictions for this year
ExCeL London - 24-25 February 2021
While the overall budget for meetings is expected to increase in 2012, organisers will be expected to keep costs down.
According to a new survey of meetings suppliers, planners and bookers by American Express Meetings and Events, meetings will also have fuller agendas and will take place closer to home.
In a bid to keep the costs of individual meetings dow, the number of attendee per meeting is thought to see a downward trend, as will the number of days, Amex’s Global Meetings Forecast predicts.
The results of the survey were also broken down into regions, with 51 per cent of European meetings planners seeing signs of increased activity.
This figure is relatively high, compared to 57 per cent in Asia , 50 per cent in Latin America and just 42 per cent in North America.
In Europe, 62 per cent of meetings will take place in large cities and 12 per cent in smaller cities. Some 26 per cent will shift from primary to second-tier cities.
Smoe 43 per cent of meeting planners in the region expect their lead time for planning meetings to fall, while 11 per cent expect it to rise.