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Meetings and conference firm De Vere Venues is relaunching its loyalty scheme at the Business Travel Show today.
The company, which has more than 30 venues in the UK, said that its Showtime Rewards scheme was undergoing a “radical revamp” including an enhanced website and new retail partners such as John Lewis, Sainsbury’s, Selfridges and Harrods offering a wider range of awards.
The scheme is available to meeting and event bookers who can earn one point for every pound spent with De Vere Venues. Bookers can also receive two free cinema tickets per enquiry which can be redeemed at Cineworld.
Nick Read, De Vere Venues’ marketing and distribution director, said the scheme had been refreshed after receiving feedback from bookers.
“Loyalty initiatives are a fantastic way of rewarding our clients whilst benefiting bookers, with revenue generated per booker up to 220% higher when they are a Showtime member versus non-members,” he said.