The Business Travel and Meetings Show (BTMS) today (July 29) announced it had signed an exclusive deal with the UK and Ireland Institute of Travel and Meetings (ITM).
Under the two year agreement with show organiser Centaur Travel Group, ITM becomes the event's exclusive association partner and will not support any other exhibitions.
A statement by BTMS said the deal showed that ITM, which represents buyers and suppliers, had recognised both the growth of the show and the value of changes made for this year's event in February.
The 2011 show, to be held at Earl's Court 2, London next February 8-9, is expected to include both an extension of the ITM Village and the executive buyers' programme.
David Chapple, BTMS event director, said:"It is fantastic to have the leading UK & Ireland trade association exclusively supporting the show.
"ITM buyers represent the top FTSE corporations as well as the SME community and we are delighted that they have chosen BTMS as their exclusive exhibition partner."
Paul Tilstone, ITM's ceo, said: "BTMS has recognised the convergence of business travel and meetings.
"We are glad to support an event that recognises the needs of ITM members."
www.businesstravelshow.com www.itm.org.uk