Ryanair has predicted a price war among European carriers as a drop in fuel prices could lead to the cost of fares being slashed.
The Irish airline said its average fare will fall 8 per cent this winter and chief marketing officer Kenny Jacobs said rival carriers will follow.
“The big drop has given airlines more financial firepower,” said Jacobs. “It will be great for consumers as there will be a fares war.
“It will be very, very aggressive,” he added.
Jacobs’ comments follow Ryanair’s launch of its London summer 2016 schedule and next phase of its customer service programme.
It will add four new routes from Milan Malpensa, Sofia, Verona and Vilnius as well as extra flights on 20 routes, which Ryanair said will deliver 22.8 million passengers next year.
Ryanair is also launching apps, reduced sports and airport fees and its new car hire programme.