The GBTA is to focus on educating buyers on the effect the Lufthansa €16 fee will have on their travel budgets.
The controversial distribution cost charge (DCC) came into force yesterday (September 1), with GBTA stating it was “disappointed” with the move but it will now focus on helping out its buyer members.
“Travel buyers across the globe have expressed concerns with this plan from Lufthansa Group airlines,” the organisation said in a statement.
“GBTA is disappointed that Lufthansa is moving forward with this plan, but will now shift our focus to educating travel buyer members on how the additional cost will impact their company travel budgets.”
GBTA’s change in focus follows a survey of its members that showed 51 per cent will ‘definitely’ or ‘probably not’ use Lufthansa as a preferred carrier once the fee is in place.
Yesterday, Lufthansa said the fee was in the “best interests” of its customers.