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Easyjet has launched a Chinese website to cater for the growing number of passengers from China who fly with the airline on their trips in Europe.
The Luton-based carrier has seen bookings by Chinese citizens for travel on its European routes increase by 25 per cent in the last year.
Having already launched US, Russian and Brazilian homepages, the Chinese version is the 22nd Easyjet homepage around the world.
The move coincides with Prime Minister David Cameron's trade mission to the Far East to boost trade ties between the UK and China.
Easyjet CEO Carolyn McCall said: "This year Easyjet has seen a 25 per cent increase in bookings from China versus 2012.
"The demand from Chinese customers is predicted to continue to grow over the coming years which means that, with a dedicated homepage, Easyjet is ideally positioned to capture more of the market of the millions of Chinese who are travelling to and within Europe every year."
Easyjet said that Paris was the most popular European destination for Chinese citizens, followed by Milan, Rome, Nice, Barcelona, London, Edinburgh and Belfast.
Cameron praised Easyjet’s move: "As we compete in the global race, I welcome Easyjet's move to launch a dedicated Chinese homepage and their commitment to Visit Britain's China Welcome Charter, all of which underlines that Britain is open for business."
Culture and tourism secretary Maria Miller added: “We are doing all we can to make it easier for Chinese businesses and tourists to come to Britain and enjoy the best our country has to offer.”
Last month, Easyjet announced it will launch two new routes from Gatwick to Brussels and Strasbourg in March 2014.