British Airways has today launched two new fare brands, offering refundable options and flexibility, and which are only available through the agency channel.
Select and Select Pro are both refundable and give the flexibility to cancel a flight with, respectively, either a partial (the fare less a fee) or full refund, should travel plans change.
The two new fares are bookable from today, through both the GDS and NDC channels, and complement the existing family of Basic, Standard/Plus and Fully Flexible fares. In the UK, Select fares will be available on short-haul routes and long-haul routes, and Select Pro available on long-haul routes.
These new fare products will also be available to book through BA’s Atlantic Joint Business partners American Airlines, Iberia and Finnair.
Mark Muren, head of global sales at British Airways, said: “We have launched these fares in response to the challenging environment we find ourselves in. We recognise that our trade partners want flexibility when they book with us, and we hope that today’s launch gives them even more options to achieve this, with the choice to refund a ticket should their customers’ plans change.”
Fares will cost from £50 extra on a short-haul return ticket and from £100 extra on a long-haul return ticket, compared with Standard/Plus fares. The refund fee for Select products is similar.
British Airways’ book with confidence commitment for free changes or the ability to take a voucher will continue to apply to all Basic, Standard/Plus, Fully Flexible, Select and Select Pro bookings.
The airline said that existing corporate customers would continue to receive their discounts from the existing suite of fares in all cabins. Corporate customers’ discounts will now also apply to Select and Select Pro fares, apart from in Club Europe.