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3rd Annual Business Travel Intelligence Summit
Air France KLM has relaunched the corporate loyalty programme Bluebiz with additional features and benefits for members.
The programme is used by Air France, KLM and several airline partners including Delta, China Eastern and China Southern, as well as new additions Virgin Atlantic and Kenya Airways.
Bluebiz members will also now have the opportunity to participate in the CO2ZERO programme, which allows them to use their blue credits to offset the CO2 emissions related to their flights with Air France, KLM and Delta.
Under the redesigned scheme, members will earn more blue credits the higher the value of their ticket, with ancillaries such as seats and luggage available to purchase online. In addition, corporates can now purchase upgrades and rebook with blue credits on the KLM website. An option to allow travel agents to book and ticket award purchases has also been introduced in most markets.
Patrick Alexandre, EVP of commercial sales and alliances for Air France KLM, commented: “We are very glad to welcome Virgin Atlantic in Bluebiz. Our joint SME customers will benefit from a unique commercial offer adapted to their business travel needs. This announcement comes with the renewal of the programme, which aims at making Bluebiz even more clear and even more simple to use. Our goal is to make Bluebiz the most preferred corporate loyalty programme.”
The announcement comes after Air France KLM received approval to acquire a 31 per cent stake in Virgin Atlantic as part of a partnership with Delta, which owns 49 per cent of the airline.