Air Canada and Amadeus have announced a new multi-year distribution agreement.
The deal means all Amadeus-connected booking agents will have access to all of the airline’s fares and seat availability.
Air Canada will take advantage of Amadeus Fare Families and Amadeus Ancillary Services, providing travel agency customers with access to the airline’s complete range of merchandising content.
The companies will also work together to leverage existing features of the Amadeus point-of-sale retailing platform, as well as new features under development, to offer Amadeus subscribers access to rich content related to Air Canada fare products.
“We are very pleased at having achieved this win-win agreement with Amadeus that allows both parties to evolve their distribution strategies while it delivers the technology solutions to grow our business globally,” said Duncan Bureau, VP global sales, Air Canada.
He added: “The agreement broadens Air Canada’s distribution capabilities around the globe to meet our international growth objectives and aligns our distribution strategy of providing the right content in the right channel under the right economics.”