Since corporate lodging platform HRS launched its Clean and
Safe Protocol programme in partnership with Société Générale de Surveillance in
June, more than 40,000 hotels globally have earned a "Clean and Safe"
label, according to HRS. This includes hotels that have implemented their own
hygiene protocols and had them certified by external partners.
The Germany-based company also said that as business travel
bookings have begun to return, hotels with a "Clean and Safe" label
are 35 per cent more likely than those without the label to secure those
bookings, according to an analysis of its booking data that began in early
July. This result is in line with findings from an HRS survey in May that
showed 86 per cent of respondents said they would prefer hotels that had
implemented or revised specific Covid-19 hygiene measures, the company noted.
Information from the label also is present in the shopping
displays of some corporate booking engines such as Concur Travel, and the
labels can be displayed by hotels on site and on their websites.