Business travel booking technology is changing. Artificial intelligence has transformed how both travelers and travel program administrators can interface with booking and the data systems behind them at their most fundamental levels.
Plus, "headless" and agentic capabilities may eventually disassociate users from stand-alone booking and data tools overall.
- Will the form factor change what needs to happen underneath the surface of the tech?
- Who answers for the user experience once booking comes into the enterprise environment?
- How will AI capabilities change sourcing and procurement imperatives?
Explore these questions and more with BTN's expert panel.
Even with the rapid pace of industry change, corporate travel managers continue to face age-old hotel program challenges: low adoption, booking leakage, limited visibility, and pressure to demonstrate measurable program value.
Register now for this client-led discussion to learn how AMETEK applied targeted strategies to increase hotel compliance, enhance the traveler experience and improve program performance. Hear actionable insights to strengthen hotel program performance and deliver greater business value.
Join Amy Hunke, Global Travel & Meetings Manager, AMETEK; Michael Coleman, Senior Manager, Hotel Program Strategy, BCD Travel; and Abby Westbrook, Senior Consultant, Advito, as they share the challenges, strategies, and results behind AMETEK’S success.
Attendees will leave with a better understanding of:
- How to improve hotel program adoption, compliance, and duty of care
- Strategies to reduce leakage and increase visibility
- How traveler engagement drives behavior change
- Practical lessons from this hotel program journey case study
Travel managers are being asked to do more with less. So where can AI actually help? Michael Sindicich, President of Navan, will look at the practical ways AI can take repetitive work off travel teams’ plates, make programs easier to manage, and create a better experience for travelers.
During this “30 Minutes with” webinar, he’ll also tackle the bigger question: what should AI handle, and what still needs a human? No replacing travel managers. No adding another layer of complexity. Just a practical look at where AI can genuinely make the job easier. Ask your own questions during Q&A.
Key takeaways:
- Learn how AI can help travel managers reduce manual work
- Discover ways to improve traveler experience through smarter workflows
- Understand how Navan is helping organizations operationalize AI
BTN's Travel Manager of the Year Jennifer Steinke of
Moderna and Best Practitioners from Adobe, Google and McDonald's discuss
the efforts and initiatives that landed them on BTN's recognition slate
this year.
Beyond that, they will talk about the
big ideas and next steps that keep their programs progressing; moreover,
they will discuss how they collaborate with their suppliers to push
innovation harder and faster--and how their travelers react to changing
platforms and new performance capabilities.
Hint: Change management can be hard!
Travel and meetings managers have discovered the power of artificial intelligence to streamline meetings management.
How
are they looking at the opportunities presented by vendors versus those
available to them from internal teams and their existing enterprise
systems?
Hear from three travel and meetings managers on how
they are leveraging new technology capabilities and what's next on the
horizon.
How do payment mechanisms impact your travel program?
In
this webinar, BTN's expert panel will cover cost of payment strategies,
spend management integrations, the impact of payment loyalty on managed
travel programs and how travel managers grapple with the program
nuances that payment brings to the table. Does it bring only
complication to the table or are there also some hidden opportunities?
And does the travel manager actually hold the reins on these strategies
or is it out of their control?
Corporate
hotel pricing is not broken, but it is becoming more complex. Today’s
travel buyers are navigating more challenging sourcing and booking
environments, opaque rate content and growing pressure to prove that
negotiated rates are visible, bookable and delivering value.
Join
Julien Houdebine, Chief Sales & Revenue Officer, Accor, as he
discusses how Accor is using technology, automation and data
intelligence to support greater transparency and confidence in corporate
pricing. The conversation will explore innovations in AI-driven revenue
management, automated RFP management, rate monitoring and distribution
strategy, and what these developments mean for corporate travel
programs.
Key takeaways:
- Explore how hotel sourcing and pricing are evolving as corporate rate programs become more complex.
- Learn how automation, data intelligence and AI-driven tools can support greater rate transparency and auditability.
- Understand
how Accor is approaching RFP management, rate monitoring and
distribution to help corporate customers drive value from their hotel
programs.
Corporate
travel programs have more data than ever—but far less clarity than they
need. Siloed booking, expense, policy, and risk systems often result
in disconnected decisions, inconsistent experiences and missed
opportunities to guide spend in real time.
Register
now to hear how leading teams are turning disconnected insights into
smarter, real-time decisions across the travel lifecycle in this In the
Know webinar with content developed and sponsored by Emburse.
This
45-minute webinar cuts through the noise to show what’s next for
finance teams: a shift from fragmented systems to identity-driven
travel, where every decision reflects the traveler, the business, and
the moment.
Learn modern strategies to empower your team, such as:
- Why more data hasn’t fixed the travel experience—and what actually will
- How identity-driven travel connects booking, expense, policy, and risk into one intelligent flow
- What it takes to balance personalization with compliance without adding friction
- How AI turns real-time signals into better decisions for travelers and finance teams
- Where travel is heading next—and how to position your program to benefit
Corporations
craft hotel travel policies to help them control costs and protect
employees – yet many quietly drive higher program costs. Rigid rules
around bed types, cancellation terms, and amenities often trigger
unnecessary rebookings and upgrades, adding spend without improving the
traveler experience.
In this 60-minute In the Know webinar, with
content developed and sponsored by Oversee, speakers will reframe how
TMCs should think about hotel reshop program performance. Rather than
treating reshopping as a back-office savings function, we introduce a
practical, policy-first framework that uses behavioral booking data to
challenge outdated assumptions, unlock additional savings, and deliver
stronger strategic value to corporate travel programs.
Attendees
will leave with a repeatable playbook for optimizing hotel policy
configuration and translating reshop activity into insights that
resonate with corporate travel managers and procurement leaders.
During the webinar, you'll learn how to:
- Identify which hotel policy rules are capping savings — and which to relax
- Use behavioral booking data to guide clients toward smarter hotel configuration
- Translate reshop activity into upgrade rates, savings impact and strategic insights for quarterly business reviews
Tightened policies, tech savvy and traveling consistently, Small &
Midsize Enterprises have shown their resilience in the managed travel
market. But even as they implement best practices across their programs
and look to innovate, they remain challenged to find right-fit partners
and services to support their programs. But opportunities are expanding -
particularly on the technology and content access fronts - and three
SME travel buyers will join BTN on this best practices webinar talk
about BTN's latest SME survey data and dig into their most recent
program initiatives with TMC RFP strategies, policy priorities, travel
risk imperatives, tech innovation and more.
Business
Travel News will cover its latest research into artificial intelligence
applications in the managed travel sector. Benchmark your AI journey
against your industry peers and then look ahead to what’s to come from
travel management companies and suppliers. BTN’s expert panel will
review their current practices, how these practices fit into larger
corporate strategies and what the roadmap looks like as the industry
moves ahead. We’ll also cover what roles travel managers, TMCs and tech
suppliers will play as we forge a future that includes agentic processes
and an AI-augmented human touch.
The travel industry has long measured operational success in binary
terms: a process either works end-to-end or it doesn’t. That model
breaks down in the era of AI. Agentic AI does not replace workflows. It
augments them, delivering measurable gains in productivity, efficiency,
and service quality across travel operations.
This
60-minute In the Know webinar, with content developed and sponsored by
Oversee, reframes how TMCs should evaluate AI success. Rather than
measuring value by whether a use case is fully automated, we introduce a
practical, operations-first framework focused on time saved,
productivity gained, and service impact. Attendees will leave with clear
guidance on how to measure, score, and scale AI in real-world travel
operations.
During the webinar, you’ll learn how to:
- Evaluate AI by workflow impact, not “use cases completed”
- Quantify AI’s real ROI using time saved, automation gains, and efficiency lift
- Operationalize AI measurement across teams, customers, and services
Today’s global travel programs are expected to scale across regions,
support diverse traveler populations, manage cost pressures, and deliver
consistent service, all while navigating constant change.
In
this peer-led BTN Group In the Know webinar, travel leaders from
Qualtrics and Samuel, Son & Co. share practical lessons from
implementing and evolving global programs in very different operating
environments. From scaling a global knowledge workforce to driving
adoption across manufacturing and industrial settings, they’ll discuss
what it truly takes to execute successfully at scale.
They
are joined by Christine Sikes, Chief Operating Officer at Direct
Travel, who brings deep experience in global servicing models,
operational governance, and maintaining service quality through periods
of change.
Hosted by Claire Blades, Vice President
of Account Management at Spotnana, this 45-minute session, developed and
sponsored by Direct Travel and Spotnana, will explore:
- Managing change, including TMC transitions, with rigor and confidence
- Sequencing global rollouts across regions
- Maintaining service continuity at scale
- Driving traveler adoption across diverse workforces
BTN
is closing out the year—and Travel Manager Appreciation Week—with three
power buyers each with a head for innovation, irreverence and insights.
Join us for a no-holds-barred Q&A Session of what travel managers
are up against going into 2026 and what opportunities await.
BTN VP of Content Elizabeth West is joined by ServiceNow Sr. Manager of Travel & Expense Heather Allegrina; Ciena Director of Indirect Procurement and a 2025 BTN Best Practitioner Fazal Choksi; and Salesforce Sr. Travel Manager and BTN 2025 Best Practitioner Ryan Pierce to answer your pressing questions going into the new year.
We’ll cover the industry from whatever angle your questions define. Unfiltered.
As
major players in the travel and expense ecosystem deepen their
alliances, corporate travel and finance leaders are navigating a market
that’s becoming more interconnected—but also more complex. This BTN
Group In the Know webinar, with content sponsored and developed by
Amadeus Cytric, unpacks the operational and financial implications of
these shifts and offers practical guidance on how to preserve
flexibility, transparency, and negotiating power in an era of platform
convergence.
Key Topics & Takeaways
- How market consolidation is reshaping innovation, integration, and pricing models
- Understanding dependency risks in tightly coupled travel ecosystems
- Building modular, interoperable travel and expense architectures
- Key questions to assess long-term value, data control, and supplier independence
- Balancing strategic partnerships with ecosystem optionality