Corporations craft hotel travel policies to help them control costs and protect employees – yet many quietly drive higher program costs. Rigid rules around bed types, cancellation terms, and amenities often trigger unnecessary rebookings and upgrades, adding spend without improving the traveler experience.

In this 60-minute In the Know webinar, with content developed and sponsored by Oversee, speakers will reframe how TMCs should think about hotel reshop program performance. Rather than treating reshopping as a back-office savings function, we introduce a practical, policy-first framework that uses behavioral booking data to challenge outdated assumptions, unlock additional savings, and deliver stronger strategic value to corporate travel programs.

Attendees will leave with a repeatable playbook for optimizing hotel policy configuration and translating reshop activity into insights that resonate with corporate travel managers and procurement leaders.
  
During the webinar, you'll learn how to:

• Identify which hotel policy rules are capping savings — and which to relax 
• Use behavioral booking data to guide clients toward smarter hotel configuration 
• Translate reshop activity into upgrade rates, savings impact and strategic insights for quarterly business reviews 

Corporate travel programs have more data than ever—but far less clarity than they need.  Siloed booking, expense, policy, and risk systems often result in disconnected decisions, inconsistent experiences and missed opportunities to guide spend in real time.    

Register now to hear how leading teams are turning disconnected insights into smarter, real-time decisions across the travel lifecycle in this In the Know webinar with content developed and sponsored by Emburse.  

This 45-minute webinar cuts through the noise to show what’s next for finance teams: a shift from fragmented systems to identity-driven travel, where every decision reflects the traveler, the business, and the moment.  
Learn modern strategies to empower your team, such as:

• Why more data hasn’t fixed the travel experience—and what actually will
• How identity-driven travel connects booking, expense, policy, and risk into one intelligent flow
• What it takes to balance personalization with compliance without adding friction
  
• How AI turns real-time signals into better decisions for travelers and finance teams 
• Where travel is heading next—and how to position your program to benefit

Corporate hotel pricing is not broken, but it is becoming more complex. Today’s travel buyers are navigating more challenging sourcing and booking environments, opaque rate content and growing pressure to prove that negotiated rates are visible, bookable and delivering value.  

Join Julien Houdebine, Chief Sales & Revenue Officer, Accor, as he discusses how Accor is using technology, automation and data intelligence to support greater transparency and confidence in corporate pricing. The conversation will explore innovations in AI-driven revenue management, automated RFP management, rate monitoring and distribution strategy, and what these developments mean for corporate travel programs.  

Key takeaways:

• Explore how hotel sourcing and pricing are evolving as corporate rate programs become more complex.
• Learn how automation, data intelligence and AI-driven tools can support greater rate transparency and auditability. 
• Understand how Accor is approaching RFP management, rate monitoring and distribution to help corporate customers drive value from their hotel programs. 

Tightened policies, tech savvy and traveling consistently, Small & Midsize Enterprises have shown their resilience in the managed travel market. But even as they implement best practices across their programs and look to innovate, they remain challenged to find right-fit partners and services to support their programs. But opportunities are expanding - particularly on the technology and content access fronts - and three SME travel buyers will join BTN on this best practices webinar talk about BTN's latest SME survey data and dig into their most recent program initiatives with TMC RFP strategies, policy priorities, travel risk imperatives, tech innovation and more. 

Business Travel News will cover its latest research into artificial intelligence applications in the managed travel sector. Benchmark your AI journey against your industry peers and then look ahead to what’s to come from travel management companies and suppliers. BTN’s expert panel will review their current practices, how these practices fit into larger corporate strategies and what the roadmap looks like as the industry moves ahead. We’ll also cover what roles travel managers, TMCs and tech suppliers will play as we forge a future that includes agentic processes and an AI-augmented human touch.

The travel industry has long measured operational success in binary terms: a process either works end-to-end or it doesn’t. That model breaks down in the era of AI. Agentic AI does not replace workflows. It augments them, delivering measurable gains in productivity, efficiency, and service quality across travel operations.
 
This 60-minute In the Know webinar, with content developed and sponsored by Oversee, reframes how TMCs should evaluate AI success. Rather than measuring value by whether a use case is fully automated, we introduce a practical, operations-first framework focused on time saved, productivity gained, and service impact. Attendees will leave with clear guidance on how to measure, score, and scale AI in real-world travel operations.

During the webinar, you’ll learn how to: 

• Evaluate AI by workflow impact, not “use cases completed” 
• Quantify AI’s real ROI using time saved, automation gains, and efficiency lift 
• Operationalize AI measurement across teams, customers, and services

Today’s global travel programs are expected to scale across regions, support diverse traveler populations, manage cost pressures, and deliver consistent service, all while navigating constant change. 

In this peer-led BTN Group In the Know webinar, travel leaders from Qualtrics and Samuel, Son & Co. share practical lessons from implementing and evolving global programs in very different operating environments. From scaling a global knowledge workforce to driving adoption across manufacturing and industrial settings, they’ll discuss what it truly takes to execute successfully at scale.

They are joined by Christine Sikes, Chief Operating Officer at Direct Travel, who brings deep experience in global servicing models, operational governance, and maintaining service quality through periods of change.

Hosted by Claire Blades, Vice President of Account Management at Spotnana, this 45-minute session, developed and sponsored by Direct Travel and Spotnana, will explore:

• Managing change, including TMC transitions, with rigor and confidence
• Sequencing global rollouts across regions
• Maintaining service continuity at scale
• Driving traveler adoption across diverse workforces

BTN is closing out the year—and Travel Manager Appreciation Week—with three power buyers each with a head for innovation, irreverence and insights. Join us for a no-holds-barred Q&A Session of what travel managers are up against going into 2026 and what opportunities await.  

BTN VP of Content Elizabeth West is joined by ServiceNow Sr. Manager of Travel & Expense Heather Allegrina; Ciena Director of Indirect Procurement and a 2025 BTN Best Practitioner Fazal Choksi; and Salesforce Sr. Travel Manager and BTN 2025 Best Practitioner Ryan Pierce to answer your pressing questions going into the new year.

We’ll cover the industry from whatever angle your questions define. Unfiltered.

As major players in the travel and expense ecosystem deepen their alliances, corporate travel and finance leaders are navigating a market that’s becoming more interconnected—but also more complex. This BTN Group In the Know webinar, with content sponsored and developed by Amadeus Cytric, unpacks the operational and financial implications of these shifts and offers practical guidance on how to preserve flexibility, transparency, and negotiating power in an era of platform convergence.

Key Topics & Takeaways

• How market consolidation is reshaping innovation, integration, and pricing models
• Understanding dependency risks in tightly coupled travel ecosystems
• Building modular, interoperable travel and expense architectures
• Key questions to assess long-term value, data control, and supplier independence
• Balancing strategic partnerships with ecosystem optionality 

Join BTN in discussing a new survey of 500 business travelers about their supplier service levels, airport encounters, disruption, and other relevant trip experiences. Expert panelists will go over the stats on travelers’ attitudes toward business travel and generational distinctions in the workplace. They’ll also examine the value of travel in achieving job goals, as well as how it can help drive employee loyalty and satisfaction.

Guest speakers will share traveler-focused initiatives they’ve recently undertaken at their companies—in technology, policy, communications, or networking. As they reflect on this facet of their programs, they will have the chance to ask about and critique each other’s initiatives. How did they identify missing pieces in their travelers’ experience? How did they strategically and fairly address those issues for the company? What considerations were made and what ended up being implemented? Get the answers to these questions and more when you attend the upcoming webinar.

The travel manager’s role is rapidly evolving. No longer defined by program management, today’s leaders must navigate disruption, meet rising traveler expectations, and demonstrate business value amid relentless technological change.
At the same time, corporate travel is in the middle of a digital transformation unlike anything since the birth of the OBT. AI is accelerating change with conversational booking, predictive insights, personalized offers, and proactive service — reshaping how programs are designed and delivered.  

In this webinar, Direct Travel and Spotnana join Richard Clowes, Director of Travel Operations at SAS, to explore what the next era of travel management requires. 

Topics will include:

• Using data as a strategic lever
• Balancing traveler choice with curated simplicity
• Delivering care at scale through personalization
• Driving global consistency with local nuance
• Understanding the real impact of AI and automation  

Leave with ideas to strengthen your role as a strategic leader. Content for this 45-minute webinar is sponsored and developed by Direct Travel. 

As more companies commit to publicly reporting their environmental impact, the pressure to measure and cut carbon emissions from corporate travel is intensifying. But how much progress is really being made? Are strategies and attitudes consistent across regions? And which tactics are proving most effective in driving more sustainable traveller behaviour? 

This webinar accompanies the publication of the latest BTN Intelligence report which explores these questions and more, drawing on survey responses from nearly 200 travel managers worldwide. Join BTN Europe editor-in-chief Andy Hoskins and the report’s author Mark Frary, together with a panel of industry experts, to unpack the findings of the BTN research and share their insights on how to develop a more sustainable business travel programme. 

Our expert panel will unpack the real-world impact of AI at the intersection of travel and expense. Learn how technologies like OCR are eliminating manual data entry and enabling seamless integration of structured T&E data with rich travel insights. The result? Unprecedented visibility into spending behavior—not just what was spent, but intel that drives strategic decisions within the travel and spend programs.

We’ll explore key topics, including:

•  The hidden cost of off-channel bookings GDS 
•  Negotiated perks: Is that free breakfast delivering value?
•  Which travelers are driving up costs through avoidable choices
•  How benchmarking can reveal how your program is stacking   
   up against your peers   
  
  

Whether you oversee travel, expense, or both, you'll walk away with practical strategies to modernize your program and lead with data-driven intelligence.

Join Business Travel News for the latest research and insights into business travel outlook and management activity in the small and midsize segment.

BTN Editorial Director Elizabeth West will be joined by two SME travel managers to discuss the results and also offer case studies on their own programme development—with technology, service providers and travel suppliers. As the industry focuses more on the SME segment and the segment’s business travel activity remains strong, don’t miss this chance to understand how SME programmes are maturing and innovating in a fast-moving environment. 

BTN Europe’s essential annual guide to the continent’s top travel management companies

To mark the launch of Europe’s Leading TMCs 2025, join its researcher and author, Mark Frary, and BTN Europe editor Andy Hoskins, together with a panel of industry protagonists, as they dissect the 29th edition of this highly anticipated annual report. Who are the big movers? Which TMCs have dropped out of the rankings? Who's new on the scene? What can we expect from the TMC landscape in the months ahead? And what are the key trends shaping the future of travel management companies?

 Find out in this webinar as we celebrate the publication of Europe’s Leading TMCs 2025.