P&O Cruises is to spend ”3 million on an autumn marketing campaign. The cruiseline is airing two new 50-second commercials until October 8 on mainstream terrestrial and satellite channels. The line has also worked with Thomas Cook to create a variation of a 'brand' commercial, which will also run nationally. A national press campaign includes seven individual single page treatments, each offering an example of the 'depth of experience' a cruise holiday offers, plus radio and online activity.
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