CONNEXION BY BOEING, which was only launched commercially in May 2004, is really taking off. The high-speed wireless internet system is currently offered on more than 180 routes daily worldwide by a number of airlines including ANA, El Al, Etihad, Lufthansa, Singapore and SAS. Connexion by Boeing claims that it is changing people”s perception of the use of internet when away from base and teamed up with consultancy Burke Research to conduct a global biannual study on customer satisfaction and loyalty. This study, which focuses on the second half of 2005 and includes responses from nearly 3,200 participants worldwide, shows that in-flight internet is changing traveller behaviour: 83% of those surveyed said that the availability of the Connexion by Boeing service will have an impact on future travel plans and their choice of airline carrier and 94% said they plan to use the service again on a future flight.
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