ABTN owner Centaur Plc tells us that they were absolutely delighted with the results of the survey over the last two weeks, nearly 10% of the readership responding. The forms went straight to the marketing department who have not yet released the full results, or indeed comments, to the editorial team. However what we have been told is that 79.2% of respondents read ABTN every week and that 49% are responsible for buying, booking or arranging travel. Nearly one quarter forward their copy on to others (and here is a plea that if you get your copy via a third party why not sign up yourself ” it could not be easier ” you will only get ABTN mailings) and 95% think the frequency about right. Two thirds would like to get it as HTML which gives us something to think about. Breaking down the readership 24.9% were in management, 21.5% commercial, 10.5% consultants, 8.5% public relations/journalists.
The forthcoming event only affects James Dabell, Travel Manager for Siemens. He wins a case of Champagne which will be presented to him at some point in the future.
Malcolm Ginsberg and the ABTN team would like to thank James and everyone else who returned the electronic form, even including one Mike Savage, formerly of Saab, now CFM, who printed his out and returned it by post. He also dreamed up the Boeing Behemoth.