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Travelport has announced a long-term ‘full content’ agreement with Russian airline Aeroflot.
The travel technology firm said the renewal builds upon the two companies’ long standing relationship and “demonstrates commitment to the travel agency community”.
As part of the agreement, Aeroflot will continue to utilise Travelport’s airline merchandising technology, Travelport Rich Content and Branding.
Over 160 airlines have signed up and are now live on Travelport’s travel commerce platform for agents to search, sell and book.
Rich Content and Branding enables airlines to market and retail their products more effectively by determining how their services are visually presented and described to travel agents.
David Gomes, commercial director air commerce at Travelport said: “Aeroflot has recognised the value in our travel commerce platform and the ability it gives the airline to successfully explain and showcase its full offering to travel agents. Those agents can sell Aeroflot’s products and services more effectively to the end traveller as a result.
“Aeroflot is a highly respected Travelport customer and we look forward to continuing our partnership and helping them to grow their business,’’ said Gomes.