Travelport has celebrated 150 airlines being live with its Rich Content and Branding platform.
The travel technology firm launched its airline merchandising product three years ago at the CAPA Aviation Summit in Dublin.
Rich Content and Branding enables airlines to market and retail their products more effectively by determining how their services are visually presented and described to travel agents.
It is designed to allow airlines to use more sophisticated retailing techniques which can be tailored to a specific geography, individual agency or corporation in order to drive sales of core fares as well as ancillary products such as baggage
Travelport claims the technology drives additional revenues per seat through detailing the differentiated products and services they offer.
Sign up to BBT’s twice-weekly newsletter