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Virgin Atlantic is to use technology from Sabre Corporation to sell its new range of economy fares.
The airline announced its plans to offer three types of economy fares – economy light, economy classic and economy delight – earlier this month.
The deal will allow Sabre-connected agents to view, compare and sell these three economy fares through its merchandising technology.
Alessandro Ciancimino, Sabre’s vice president EMEA, supplier commerce, said: “Offering a superior level of choice and transparency is a crucial tactic to help it improve passenger experience and appeal to a wider range of customers.
“The airline’s new branded economy fares offer greater choice and control for passengers over the types of tickets they choose to buy. Sabre is committed to helping the airline find new ways to market these products and make them available through any booking channel.”